On Today’s show we are speaking with Candie Harris; Chief Operations Officer for Likeable Media; an award winning social media agency. She previously spent over 20 years in numerous marketing and customer marketing assignments with Esselte Corporation, makers of the Pendaflex, Oxford, Ampad and Rapid brands of office supplies. In her last role as Vice President of Marketing for Esselte North America, she was responsible for business strategy, new product development and managing the brand portfolio to maximize long term growth and profitability. Ms. Harris is a passionate New Yorker and holds a B.A. from the State University of New York at Stony Brook and an MBA from New York University, Stern School of Business.
On Today’s show we are speaking with Natanya Anderson: Director, Social Media and Digital Marketing at Whole Foods Market. Natanya has been working with new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage and communicate with customers. She is a content expert with extensive experience utilizing customer-centric content to build bridges between brands and their customers. Her continued focus on re-purposing teams, knowledge, and best practices means that Natanya’s finger is always on the pulse and she is ready to respond to the constantly changing web and marketing landscapes. When Natanya is not in the office, she loves to blog about food, drink and Austin, Texas at the Austin Food Lovers’ Companion. She is also a founding member and Immediate Past President of the Austin Food Blogger Alliance, a non-profit organization established to promote blogger philanthropy and education.
On Today’s show we are speaking with Courtney Spritzer; graduate of New York University and co-founder of SOCIALFLY which, she started with her business partner Stephanie Abrams in 2011. Prior to the creation of Socialfly, she held positions as a bond underwriter at Hanover Insurance Group and as a financial analyst at American Express. While employed with America Express, she was captivated by the social media movement taking place within the company and across most fortune 500 companies. It was then Courtney realized that social media was becoming a fast growing marketing platform and became fascinated by the quickly evolving industry and it’s marketing and communications benefits for all businesses. Socialfly was started to help businesses navigate the world of social media and speak to their customers in new ways. Since 2011, Socialfly has become a fast growing business that has helped over 100+ brands develop their social media presence.
On Today’s show we are speaking with Sandy Carter; General Manager, IBM Ecosystems and Social Business Evangelism. Sandy is responsible for IBM’s worldwide focus on building ecosystems around core growth areas which, drives approximately one-third of IBM’s revenue and is a critical element in IBM’s overall strategy. She is also responsible for the award-winning Global Entrepreneur Program which has delivered over 2,000 mentors to help startups and entrepreneurs expand and grow. A recognized thought-leader in social business, Sandy is an award-winning author of 3 books and was recently named in Forbes Global Top 40 in Marketing. She is also passionate about women’s leadership and is a founding member of WITI (Women in Technology International) and IBM’s Super Women Group, a community of over 20,000 women worldwide.
On this rebroadcast, we revisit our conversation with Amanda Sheldon; Director of Digital Marketing and Communications at Medtronic Diabetes. Amanda originally started in the technology PR world and was able to merge her skills in communication and her love of science & technology to move into the healthcare field. Tune in to hear about her unique relationship with social media, the passion she has for the communities she helped build, and how her team empowers individuals to tell their stories and add value to the lives of others. Working in a regulated industry is challenging and Amanda shares how her team manages the required processes, why active listening is so important and the metrics they use to measure their success in social media.