Penny Wise, Marketing Director, Industrial Business Group at 3M, on being an agent for marketing transformation and change and driving discovery.
Amy Heidersbach, Chief Marketing Officer at CareerBuilder, on harnessing the power of augmented reality and using social to tap into the original power of the employee base.
Jennifer Sey, Chief Marketing Officer of Global Brands at Levi Strauss & Co, on leading with confidence and pioneering progress.
Aditi Javeri Gokhale, Chief Marketing Officer at Northwestern Mutual, on the power of data and insights and embracing the notion of here and now.
How do you summon the courage to make a life-changing decision? Why is imagination so critical to success? Today I’m talking to Beth Comstock, former Vice Chair at GE and author of the new book “Imagine It Forward: Courage, Creativity, and the Power of Change.”