- Don’t abandon the broader off-line channels because they’re harder to track. It’s often that combination with the online channels that allows you to reach your audience en masse.
- There is a growing trend toward personalization which, as a marketer, should be about progress and not perfection.
- Positivity and demonstrating ROI can help get your key stakeholders on board when you’re trying to impact change.
- You have to be a cheerleader for data management platforms. It can’t just come from within marketing. It has to be inter-departmental.
- Don’t stress about things that are not under your control.
- Three words to describe me: mom, traveler, nerd!