- Digital and big data have given us a plethora of information for how we understand consumer habits and trends, allowing us to have all of this at our fingertips.
- When you’re on a path, embrace the questions that come up as a way to refine your strategy and positioning.
- The best kinds of content really lean into the storytelling ethos of a brand.
- I am exactly who I am, and I lean into my strengths.
- There’s a balance between using data analytics and going with your gut instinct. Not every marketer has the ability to combine the two.
- First an organization conceptualizes things in their head, they feel it in their heart, and then their hands start moving.