Key takeaways:

The opportunity to work on global brands enables the ability to uncover insights that can help impact the culture of the organization itself.
No brand can make everyone happy. All you can do is listen to customer feedback and provide content and solutions that the majority of your community will enjoy.
By diversifying your media spend and geo-targeting where consumers are, you can more effectively be a part of culturally relevant events in an authentic way.

Favorite soundbites:

“Even if it’s a weakness or an unknown area, it’s just an opportunity to go challenge yourself to do something new.”
“Social is about simple, interesting, relevant stories, and oftentimes they’re tailored to personas.”
“My purpose is around steering a ship over choppy waters to find my final destination.”

Resources