- Diversity of perspective, based on the experiences and values of others, can broaden your view of business situations and lead you to more varied solutions.
- Leverage new technology to bring your storytelling and brand experience to life.
- When consumers see that you’re doing good, it matters.
- Stay relevant by infusing yourself into the conversations that your consumers are having.
- Be nimble. Don’t be afraid to leap into a moment if it works for your brand.
- We lead by trying new things first. It’s part of our brand architecture.