Can you be where you are today without being likeable in business? And is the same for men & and women?
Carrie Kerpen is an entrepreneur, author, keynote speaker, and social media expert who brings unbridled passion to every part of her life. As CEO and co-founder of Likeable Media, Carrie grew her company from a husband-and-wife start-up into an award-winning content studio.
Carrie has guided the Likeable team to new heights with her transparent leadership, transforming her company from full service agency to the premiere content-as-a-service production firm, achieving Crain’s 6th “Best Place To Work in NYC” and being recognized for forward-thinking work (Top 50 Ad Agencies by PivotStack and a Top 50 Fastest-GrowingWomen-Owned Businesses by WPO and American Express OPEN).
For many critics, kindness in leadership equates to weakness. However, in today’s age of open feedback available on the web both from customers and employees, being a kind leader is essential to success.
Is it pointless to pursue a career in social media? Or is it misguided to believe that “social media” roles are irrelevant? Here, Carrie discusses the essential skill sets to make this a bright future.
Carrie explains how she ran her fast-growing company as she coped with her second miscarriage.
Don’t go in for the kill up front. Offer to help over a period of time, stay in touch, and follow what the client does. Soon enough, their business will be yours.