Oh No! It’s Ashley Cat. What’s that? It’s actually her Twitter handle. Ashley Cook currently works as a manager and senior creative producer at BuzzFeed.com. She produces branded content for ginormous brands like Nickelodeon and Target. She’s had a brilliant career thus far — you’ll hear how she followed one of her favorite brands on the planet and got the job of her dreams. Then she took some time off and taught kid’s yoga. She’s had the most varied career you’ve ever heard of AND she landed at one of the biggest tech companies around: BuzzFeed! It’s pretty incredible. Take a listen!
Today, if I sound enthusiastic, it’s because my next guest has enthusiasm that’s totally infectious. Take a listen to Morgan Baden. She’s the VP of Corporate Communications at Scholastic, where she oversees corporate social media strategy and serves as the editorial director of the award-winning “On Our Minds” Scholastic blog. She’s fabulous and you’re going to hear some great insights from her.
I’m a real long-time-fan girl of this next interview subject. Be prepared to be blown away. On this interview, I speak to Sharon Feder. Sharon Feder is the Chief Digital Officer of Rachael Ray’s parent company, Watch Entertainment. Before that she was the COO at Mashable, which she joined when there was only a handful of people. You’ll hear her story, her love of journalism and how that led to where she is today. The insights are through the roof. Take a listen!
I had a great opportunity today to talk to Jodi Gersh – also known as @jodiontheweb. Jodi is a long-time employee with the Gannett company and is currently the Director of Social Media for Strategic Brand Marketing at USA TODAY. You’ll hear her story from when she was working with her brother on one of the first social media networks and how she used those insights to really launch social media marketing at Gannett. It’s a great story. Take a listen!
Today, I had the distinct pleasure of talking to Lisa Baird. Lisa was named the Chief Marketing Officer of The United States Olympic Committee in 2009. She was responsible for really building the Team USA brand which she built almost exclusively through social media. You’ll hear the story of an incredible career about how she grew through corporate America but changed industries time and time again to actually propel her career forward. Take a listen!