We’ve come a long way since the AOL Instant Messenger days. In the two decades following the advent of social media, various platforms have come and gone, the content we create and share has evolved, and the way brands and marketers measure results has drastically changed.
In this provocative talk, Carrie explores how social media has been used and measured throughout time. Audience members will discover why brands need to focus on the new metric of “attention” and how today’s leading brands are becoming less focused on the old way of approaching social media—and are now pioneering world-class content that works.
Key lessons from this talk include:
- Why fans and engagement don’t matter (and attention and reaction do)
- How brands can make their social media interruption an intermission
Social media has changed a lot in the past two decades. (Goodbye, AIM and Yahoo Messenger. Hello, Snapchat and Musical.ly.) Just as the platforms themselves have evolved over the years, so too have the content we share and the ways in which we measure results.
In this interactive workshop session, your audience will learn why measuring fans and engagement no longer matters—and why it’s all about attention now. Carrie will take a live look at brand pages, demonstrating how marketers can effectively measure attention, create world-class content that works, and achieve success in social media marketing today.