On today’s show Crystal King tells us how she began her career in the start-up world, crafting years of experience building brands via traditional and digital means, to becoming the Senior Social Media, Communications & Marketing Expert at Keurig Green Mountain. Crystal shares with us what she feels are the necessary skills needed to succeed in social and what her team is accomplishing at Keurig Green Mountain through listening and helping customers tell their love stories. Crystal’s passion is clear; tune in to discover what motivates her, explore what she thinks are the challenges in today’s social space and learn tips on how to get higher customer sentiment.
On today’s show, Lara Ruth tells us how she started on her path to becoming VP of Content and Social at Citibank. With over 11 years of experience with more than 8 Fortune 500 companies, Lara gives insight on what the best practices are when working in the financial space. She also reveals her thoughts on what the necessary skills are for working in such heavily regulated social media roles. Lara is one busy lady – founder and editor of “Grits in The City”, speaker of fluent Spanish and fan of the flying trapeze! Nevertheless, she still has time to share her story and how she balances it all!
On today’s show, Kelley O. Williams shares her story; from launching her own balloon-animal making business as a teenager, moving into the corporate social world and then coming full circle to be co-founder of The Honey Bee Company in Chicago. Kelley uncovers the challenges she faced working within a highly regulated financial service and how she developed the brand within social to impact the charities she worked with. Leaving the familiar corporate world and starting her new business, The Honey Bee Company which teaches kids under 6 all about STEM, Kelley explains how she approached this and how social media continues to play a part in this growing venture.