On this rebroadcast, we revisit our conversation with Amanda Sheldon; Director of Digital Marketing and Communications at Medtronic Diabetes. Amanda originally started in the technology PR world and was able to merge her skills in communication and her love of science & technology to move into the healthcare field. Tune in to hear about her unique relationship with social media, the passion she has for the communities she helped build, and how her team empowers individuals to tell their stories and add value to the lives of others. Working in a regulated industry is challenging and Amanda shares how her team manages the required processes, why active listening is so important and the metrics they use to measure their success in social media.
On today’s rebroadcast, we revisit our conversation with Lisa Gavales; she is a trail-blazer when the internet bubble burst and two time CMO. Most recently working with Talbots, where she oversaw all aspects of brand and retail marketing and prior to this, with EXPRESS the clothing store where she was instrumental in building the profile and presence of the brand. Lisa has won a number of awards including Top CMO on Twitter (rank #4) and Most Likeable CMO (awarded by Likeable Media 2012) for sharing with us behind the scenes of runways, photo-shoots, top models and on-set style. She single-handedly managed @ExpressLisaG because she believes Twitter is not about hearing from a company; it’s about hearing from a person within the company. More recently she has spoken at the Women in Retail Leadership Summit 2014 and Retail BIG Show 2014. The words she goes by are – “Always in the market for the Next Big Idea, always in the market for great Talent, and always looking to have a good time while working hard!” Tune in to hear her story and more on Episode 12 of All The Social Ladies.
On today’s show we are talking to Anita Rosner. Anita is the Founder and CEO of the Future Leaders’ Development program (a/k/a raising her own children). After decades of working on Wall Street and Madison Avenue, Anita decided to retire from corporateAmerica to become a stay-at-home mother extraordinaire. In addition to running her family, she has also been aphotographer, champion archer, fundraiser, and accidentalpolitician. Currently, Anita writes the blog SNORK, to spread laughter and good cheer, and as a means of avoiding housework. Tune in to hear more!
On today’s show we are speaking with Jamie Simoni; Social Marketing Manager at American Eagle Outfitters where she currently leads the social media strategy including community management and engagement for the brand’s 9+ million followers. Through compelling content and social advertising buys she has contributed to the brand’s impressive social media presence over the past three years. Prior to American Eagle Outfitters, Jamie worked as an Account Executive at Krome Communications on a variety of B2B, B2C and Nonprofit accounts. She was primarily responsible for public relations outreach, media planning and project management. Jamie also describes herself as a “Turbo Fit junkie” and believes that red wine and ice cream can fix anything! Tune in to find out more!
On today’s show we are speaking with Casey Danton; Community Manager at Likeable Media. Casey got her start in social media the moment she got her first smartphone. With a background in art and education she saw some nail art featured on Instagram and was immediately captivated. Two years later she had grown a following of almost 30,000 on Instagram, launched her own blog inspired by fashion, art and popular culture at DullLikeGlitter.com, been invited to cover New York Fashion Week and has had her manicures featured online on Cosmopolitan, The Daily Beast and Nail It! Magazine. She has created manicures to help promote clients and has done nails for the book Silent Echo and various brands. Deciding to shift her career to social media professionally she left education and has worked for DIOSA Nails, TapeMeasure and Likeable Media. She enjoys all things fashion and beauty and you can usually find her at a fashion show or art museum on the weekends. Tune in to hear her story and more!