I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously.
This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a “branding expert” by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country – DeVries Public Relations’ Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and reputation management.
Let me re-introduce you to Katie Bisbee, the Chief Marketing Director at DonorsChose.Org — a nonprofit that allows teachers to post their specific classroom needs to the public. Prior to joining DonorsChoose.org, Katie launched a customer acquisition business at Red Ventures, a company ranked on the Inc. 500 list as one of the nation’s top 20 fastest growing companies. She also has experience in market research for commercial, non-profit and political clients. Katie earned her M.B.A. from the Darden School at the University of Virginia, where the faculty awarded her the Hyde Fellowship for her contributions to the school.
Ariel Jordan has had quite the career, starting as an NBC Page in an incredible program where she was exposed to many amazing television shows and opportunities. From there, she went into the publishing space during a time when it was rapidly changing. She finally landed at one of the largest Fortune 500 brands around, Century 21. Take a listen and hear the story of her career and her approach to social media.