Okay guys, get ready for a great interview. Today I talk to Jennifer Chico who leads the Experience Delivery Service area within Deloitte’s Marketing and Communications Group. She gives a lot of really interesting stories, both about her career with Deloitte and being pushed out of her comfort zone. She also talks about what Deloitte looks at when they’re looking at marketing their own services organization on social media.
One of my favorite things on All The Social Ladies is when I hear someone’s passion that starts on the side, and is able to be turned into a full-time career. I love the story from Lia Zneimer who works on the brand team at WeWork. She just started pinning on the side when she was at Scholastic out of pure passion for the brands that she was working on. Next thing she knew, she was working at WeWork in social media.
Sarena Bahad was living in New York City in her own apartment making a ton of money feeling really, really proud after having set these incredible success metrics for herself. And yet, she felt a greater calling. As a citizen of the world who speaks five languages, Sarena wanted to do more and be a passionate advocate for diversity in the tech industry. She then founded the Women in Tech channel on Snapchat and Instagram. You’ll hear all about it and how she is doing incredible work to help highlight brilliant women in our industry.
Today I’m speaking with Melinda Wittstock who is the CEO and Founder of a very cool platform called Verifeed. It’s able to take big data algorithms to find your believer customers and influencers. It combines social data with big data to tell one compelling story about your authenticity. It’s one very cool story.
This week I’m excited to talk to Melinda Petrow who is the Senior Director of Brand Strategy for the Fandango Movie Network. You’re going to learn a ton from her including how to stay at a company for 10 years from the start of your career and navigate through to get to a really great position and keep enjoying your job throughout lots of change. You’ll also hear about how a company navigates its way through social media when it’s growing and evolving.