Want to hear what it’s like to go from a huge brand to an innovative, burgeoning start-up? Take a listen to Tressie Lieberman who’s currently the Chief Marketing Officer at Snap Kitchen where she joined in 2016 to take the start-up brand to the next level. She was formerly at Taco Bell and Pizza Hut leading all of their digital efforts and did an amazing job leading these social-first brands. She’s now bringing all of that energy and excitement to what I believe, is the future of healthy eating, using Snap Kitchen. You’re going to be blown away.
There’s a lot about community in social media . There is so much about the beauty of people connecting and having conversations. And to our next guest, that’s very important but it’s also important to use social media to actually drive business. I loved interviewing Keira Krausz who is the Executive Vice President and Chief Marketing Officer of Nutrisystem. She gave some great insights into how they’re using social media and how they’re cutting through the clutter to drive business and to surprise and delight customers.
I am so excited to bring you this next guest because I have admired her fashion, her fun and her social media savvy for a long time. I’d love to introduce you to Thea Neal. She’s the social media leader at Hallmark Cards where she manages Instagram for Hallmark Gold Crown stores. She does a terrific job and she’s also the host of a video series that they do which, I watch religiously.
This week we revisit our conversation with Dorie Clark, which first debuted December 8, 2014. Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the forthcoming Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur. She is recognized as a “branding expert” by the Associated Press and Fortune, and is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
Today we revisit our conversation with Meryl Weinsaft Cooper; Principal/Co-Founder, Allen/Cooper Enterprises. Meryl is a communications/social media specialist, published author and blogger, who teamed up with Helen Allen in 2011 to launch Allen/Cooper and Site/109. Previously, she held executive leadership roles at two of the top lifestyle PR/Marketing agencies in the country – DeVries Public Relations’ Home & Lifestyle division and at LaForce+Stevens. In these roles she led programs for a variety of brands such as Belvedere Vodka, Veuve Clicquot, Rockstar Games, Magnolia Bakery and Dale Carnegie Training to name a few. Meryl has also had several years’ experience in the Screen Actors Guild’s NY office and running PR for Working Mother and the National Association for Female Executives. A co-author of Be Your Own Best Publicist: How to Use PR Skills to Get Hired, Noticed and Rewarded At Work, Meryl is also a contributing blogger for Forbes.com and often lectures nationally about public relations and reputation management.