- The Story of Tressie’s Career
- Staying Ahead of the Curve
- Growing a Startup
You moved from a large brand to a startup – tell us about that change.
I am Snap Kitchen’s core consumer. When I was at Taco Bell, I’d be following these cool millennial influencers on YouTube and going to VidCon every year to try and get in the mindset of the consumer but at Snap, I am the core consumer! I have a 7 month old at home, I don’t have time to cook, I have a demanding job and I want to eat healthy food. Snap Kitchen can give that to you. So when I learned about the company, I realized that it solved a massive problem for customers. For someone who understands the startup world and what gets people talking on social, I do think it’s those kinds of services and products that make a big difference in your life and can solve the problem for you. So when I tried Snap, I knew it was going to be huge and wanted as many people to know about it as I possibly could! Personally from a career growth standpoint, I’d worked specifically in digital for a long time and I wanted to apply the principles I’d learned into a broader role. The role seemed like an amazing opportunity and it’s truly been great for me. It’s a big challenge that I look forward to every day and a big change that’s enabled me to take what I’ve learned and apply it in new ways.
How have you brought your own social media experience to the table to really grow Snap Kitchen?
The very first way that we use it is in the form of social listening and that’s been a huge part of my experience at Pizza Hut and Taco Bell also. The best information is coming from your customers, telling you what they think about your brand or giving you ideas. It’s not always out there and you have to look for cues but you don’t need a big fancy listening tool to be able to do that. Digging in to find out more about your customers and what you have in common is the number one way that I use social media. When we create our news menus, we’re always thinking about what buzz we’ll generate, will people care about it, will people share it. Those are the questions I’m always asking.
Key Sound Bites
-“Ask yourself, ‘how do we get our customers talking about our innovation, rather than just us talking about it?’”
-“Social media is about making lots of small bets. You’re constantly putting content out into the world, getting a real-time response and moving on to the next thing.”
-“The most powerful marketing you’re going to have is when your customers are out there chancing you vs. you having to pay a lot of money to get them to be interested in what you’re doing.”