- The Story of Sarena’s Career
- Storytelling Your Hustle on Snapchat
- Winning The Best Snapchat Account of The Year at The Shorty Awards
What is the @WomenInTech Snapchat channel all about?
Monday through Friday, a different woman in the tech field, takes over the channel and shows us a day in the life. We also have different themes that we implement such as every Friday is “Founder’s Friday.” We are also live on Instagram via @WomenInTech. The reason we focused on this social side is because young girls aged 13-18 spend hours on these networks and the kind of content that’s promoted to these girls is typically fashion, make-up, gossip, celebrity news – it’s not exactly inspiring content and that’s what we want to share more of.
How do you continue to grow over time?
We’re really lucky that it has the built-in growth element because every time a woman does a take-over, she shares via her channels. Every weekend we do a call out for nominations or for those women that want to apply themselves to do a take-over. It’s organically grown which is so awesome because it shows that people want this and they are true supporters of this community.
Key Sound Bites
“There’s always a tie that connects people. We all have so much in common if we choose to dig.”
“In Snapchat, discovery is very difficult if not impossible. So this really grew out of a need.”
“This is what makes me happy, and aligns with my inner purpose.”