- The Story of Ronnie’s Career
- The Mission of New York Road Runners
- Measuring Success
How do you use social to get the word out about New York Road Runners (NYRR)?
Social is a key teller of our overall marketing and communications strategy. Everything that we do, we look to integrate social in. It’s really central to our overall personality and reputation. We have a great social team here that I feel fortunate to work with. Our social media strategy really ties into our overall business objectives. One of the core elements is that it’s helping us to achieve our global reach and enables us to show the impact of our programs on youth and community. The biggest thing it helps us to do is build a community and tell stories.
What constitutes success for you in social media and how do you know if it’s working?
At this point, engagement is the key metric. We have a channel strategy for social so it can also depend on the platform for example, Facebook to drive awareness and Twitter to drive relevancy. We certainly want to be building our number of followers but we’re really looking at capturing that engagement as that’s critical for us across the social channels.
Key Sound Bites
“I’ve always loved the idea that with marketing, you can influence consumer behavior.”
“Fall in love with your brand. Understand all of the little nuances that make your brand different and special and make your customers want to connect with it.”
“Social media is central to our brand personality and reputation.”
- Company Website: http://www.nyrr.org/
- Company Twitter: @nyrr
- Company LinkedIn: https://www.linkedin.com/company/new-york-road-runners
- Personal LinkedIn: https://www.linkedin.com/in/ronnie-veronica-tucker-18984b6/