- The Story of Molly’s Career
- Influencer and Ambassador Based Content Creation
- Paid Social Media
How do you reach and acquire new customers?
What attracted me to Aloha is the power of the brand. Our mission is to bring our founder’s vision to life. We have 5 content pillars that we focus on and these are; nourish, think, move, connect and relax. This content has really been the foundation of the company and we’ve engaged experts within these pillars that we tap into when we need to. This, alongside the dietitians and nutritionists we employee, has helped to nurture this great community that’s evolved around Aloha. That’s helped us to be digitally first in that a lot of people are discovering us through our social network or through our content that we have on our site.
What networks resonate best for Aloha?
Instagram has been a big focus for us. As a lifestyle and aspirational brand we’ve really focused on what that means visually and a lot of the ways that consumers are consuming content today has become visual. The length and depth to which someone reads an article is becoming shorter and you can get so much from an image in just an instant. Food is very visual, we may eat with our mouths but we see it with our eyes.
Key Sound Bites
“I really wanted to work for a brand that does digital firsts.”
“There is so much value and learning to be had by working at a startup.”
“Food is very visual. We may eat with our mouths but we see it first with our eyes.”