Carrie Kerpen

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June 17, 2019 : Episode 227

Kristy Ferguson of The Junkluggers

About This Episode:

Kristy Ferguson, Chief Marketing Officer of The Junkluggers, on growing franchise brands and the importance of curiosity and determination in your career.

 

Key takeaways:

  • Keep looking at the customer experience through fresh eyes.
  • Think about what inspires you in your career. If the door isn’t open, go open it.
  • When it comes to growing franchise brands, the focus starts on the local level.

Favorite soundbites:

  • “I was just 100 percent determined that I had to be a part of it. The fact that they weren’t actively looking for anyone in marketing didn’t deter me.”
  • “It has always started for me at the local level and primarily giving franchisees the tools and resources to be successful.”
  • “Social allows us to really have our finger on the pulse of the business, what’s going on, and make real-time modifications.”

Resources

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All the Social Ladies Podcast

All the Social Ladies brings you insightful, candid conversations with the women “who run the world.” On this podcast, Carrie Kerpen, CEO of Likeable Media, gets social with the smartest women in marketing and advertising. You’ll hear how they’ve navigated their careers, captained major brands, and used social media along the way.

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