Key takeaways:

Keep looking at the customer experience through fresh eyes.
Think about what inspires you in your career. If the door isn’t open, go open it.
When it comes to growing franchise brands, the focus starts on the local level.

Favorite soundbites:

“I was just 100 percent determined that I had to be a part of it. The fact that they weren’t actively looking for anyone in marketing didn’t deter me.”
“It has always started for me at the local level and primarily giving franchisees the tools and resources to be successful.”
“Social allows us to really have our finger on the pulse of the business, what’s going on, and make real-time modifications.”

Resources