Key takeaways:
- Keep looking at the customer experience through fresh eyes.
- Think about what inspires you in your career. If the door isn’t open, go open it.
- When it comes to growing franchise brands, the focus starts on the local level.
Favorite soundbites:
- “I was just 100 percent determined that I had to be a part of it. The fact that they weren’t actively looking for anyone in marketing didn’t deter me.”
- “It has always started for me at the local level and primarily giving franchisees the tools and resources to be successful.”
- “Social allows us to really have our finger on the pulse of the business, what’s going on, and make real-time modifications.”
Resources