Today, I am so excited to have Debbie Miller on the show. Also, known as The Big Debowski if you’re following her on Twitter. She’s the President of Social Hospitality, the marketing firm focusing on social media and content marketing. She works with businesses and individuals on a large range of subjects related to digital marketing and communications. She’s worked in digital marketing for over 7 years. She’s also the Digital Communications Manager for HyperDisk Marketing and has spoken on social media at universities as well as business events and industry conferences. She’s got a lot of info for us today. I’m so excited to see her. And by the way, when Debbie isn’t online, she enjoys spending time with her spoiled dog children, watching movies, reading, and drinking copious amounts of coffee or wine. And I do believe she is highly caffeinated today.
Her Career Was a Happy Accident
During the summer of her junior year in college, she was placed at an internship program in a destination marketing organization. It marketed cities and and their attractions as great tourist spots so all the hotels, restaurants, and attractions benefit from the influx in visitors and business. Debbie was really lucky timing-wise as well since this was when social media was first emerging for businesses, and it became integrated into her Website Online Manager role when she was hired full-time.
In 2010, when she realized there wasn’t a dedicated resource for travel and hospitality in social media, a marketing friend suggested she create a blog from the business point of view. A year after its advent, a restaurant reached out to Debbie to help manage its blog. Many clients soon followed. This would be the beginning of Social Hospitality, a business that grew from a blog.
Blogs and Their Importance
From her own experience, she feels like they are important. Her first client was the one who reached out to her because of the resonating content on her blog. With a background as an English major, writing it came easy to her. For others, blogs are a great outlet; through writing, you can show qualities about yourself and how you react to things.
Working with Business vs. Individuals in Social
The advice she would give both business and individuals is similar. “It’s social media so make sure to be social,” she says. It’s not purely just about outgoing messages but interacting with the community: engaging with the audience and following the right people that include a narrow focus on related accounts.
The Biggest Social Challenge
Because Social Media is always changing, it is difficult to stay updated. It’s also hard to stay organized and she relies on the platform, Hootsuite, for all scheduling. It allows her to see her personal, professional, and business accounts all in one place. A system of organization in place is her key to staying on top of everything.