- The Story of Beca’s Career
- The Key to Working with both Influencers and Brands
- Can You Build An Influencer?
Tell us more about your Influencer division…
Right now we have about 100 influencers who are signed to us for management and representation which means it’s a very traditional agency model. All of their opportunities get funnelled directly through us via their talent manager at the agency and we take our fee on those deals. Every single deal is very different and very specific. What’s remained consistent is that they’re fully in control of their own content. They create the content, they edit it, they post it and everything is curated. Everything is timed, everything is strategic and it tells a story. You have to remember, you’re not going to get them to do something that they’re not in 100% control of.
How do you face the brand/influencer challenge of a brand not being 100% in control?
It’s always worth it! When an opportunity comes into the talent side, they vet it first. Their manager knows what their rates are, what their content looks like etc and so they negotiate on behalf of that talent. Everything is done in accordance with what that talent wants to do. It’s finding the middle ground between what the brand is looking for but mostly within the realm of what the talent wants to do. Usually, the brand will come to the talent and acknowledge that they want to work with them but not necessarily know what they want to do – in this case, the manager of the talent would come up with the campaign within the constraints of the budget and knowing that the influencer knows their audience best.
Key Sound Bites
“I became a fairy-blogmother!”
“With Influencers, you’re not going to get them to do something unless they’re in 100% control of it.”
“We cast Influencers that make the most sense for everything that the brand wants.”
- Company Website: https://www.socialyte.co/
- Personal Twitter: @becaalexander
- Company Twitter: @Socialyteco
- Personal LinkedIn: https://www.linkedin.com/in/becaalexander
- Company LinkedIn: https://www.linkedin.com/company/socialyte-collective