Carrie Kerpen

Connecting Women In Digital Media

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March 27, 2018 : Episode 191

Amy Protexter of Insight

About This Episode:

Amy Protexter, Senior Vice President, North America Marketing at Insight, on strategic thinking and being a lifelong learner.

Key takeaways:

  • New technology is changing the way we market to our customers and giving us new ways to reach them.
  • It’s really people2people; what we experience in our consumer lives is bleeding over and becoming the expectation in our business lives for B2B relationships.
  • Use positive self-talk to propel yourself forward. Success begets success.

Favorite soundbites:

  • Be open to feedback; it can truly lead to exponential growth in your career
  • Being able to take a step back and see connections in your work is one of the most important skills to learn.
  • There’s never been a better time to be in marketing.
  • We now have the ability to atomize content and spread it across different channels to reach people where they want to be reached.

Resources

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All the Social Ladies Podcast

All the Social Ladies brings you insightful, candid conversations with the women “who run the world.” On this podcast, Carrie Kerpen, CEO of Likeable Media, gets social with the smartest women in marketing and advertising. You’ll hear how they’ve navigated their careers, captained major brands, and used social media along the way.

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